Here you’ll find all that you need to correctly use our branding in your work. Whether you’re just getting set up with Edinburgh City Mission or are creating a flyer / poster for your ministry, please follow our brand as closely as you can.
As an organisation, Edinburgh City Mission has seen a lot of change over the years. We have seen that God has moved! From this, we are beginning to see the people of Edinburgh recognise Edinburgh City Mission more and more. We are seeking to increase accessibility to our brand, and make it as easy as possible for the public to instantly recognise us.
With many ministies under our belt, we’re striving to keep our brand as straightforward as possible, giving Edinburgh City Mission a ‘universal look’. That’s why we have put together Brand Resources. Employees and those closely related to our work can access our designs and learn about using them effectively in documents and presentations.
This page is still a work in progress, so bear with us as we equip you the Edinburgh City Mission brand!
1. Examples of our brand
For a clearer picture of the Edinburgh City Mission brand in use, take a look at some examples below:
In early 2022 we launched our new website, to streamline and simplify referrals, access to information and to showcase Edinburgh City Mission as best as possible. The key changes to note are the bright and hopeful imagery, a new colour palette and a simplified layout.
As you scroll through our Instagram, you will see a more unified and cohesive design idea that began around April 2021. Take a look around and get a feel for the kinds of images and text layouts we use!
Our Monthly Prayer Letter and Updates have been a behind-the-scenes driving force behind our new brand. If you are not yet receiving these monthly emails, you can sign up here.
We are delighted with our logo, introduced in July 2017. When you are including our logo in designs, in all use cases, the full Edinburgh City Mission logo should be displayed.
The Edinburgh City Mission logo should be instantly recognisable. Please avoid stretching, rotating and adding effects to the logo.
Our secondary typeface is Poppins. Where Nexa is not available (as on platforms such as Google Slides) the secondary font we use is Poppins. It is a Google font, easily downloadable, and often available via online design platforms. You may notice it is the font of choice for our amazing website!
Poppins has a similar feel to Nexa, as well as having a variety of weights. We most often use Semi Bold and Regular. You can download the files to install this font on your device, below.
When designing presentations and documents, you may well incorporate images of our ministries, volunteers or the city of Edinburgh.
As part of our cohesive branding we are seeking to minimise the showcasing of ‘deprivation’, instead uplifting our fellow human beings and celebrating God’s love. Images are to be bright and lively. This should be reflected in the photographs you are selecting when designing or presenting on behalf of Edinburgh City Mission.
You can see a small sample below. For a more indepth feel of Image Treatment, take a look at our Instagram or browse our website.
NB – when using photographs of people as part of any document that will be viewd by the public, GDPR dictates that we as Edinburgh City Mission require their written permission.
If you have any queries, or would like guidance on communication and branding, please get in touch with our Communications & Design Team. We would love to hear from you!